On the anniversary of Erika Chavez’s death, Albuquerque City Council Vice President Klarissa J. Peña recognized the ongoing “Speeding Has a Name” campaign and restated the city’s commitment to addressing reckless driving. The initiative was approved by City Council on April 30, 2021, with backing from then-Council President Brook Bassan, former councilors Lan Sena and Isaac Benton, and was signed into effect by Mayor Tim Keller.
The campaign shares the story of Erika Chavez, who died after being struck by a speeding driver on September 12, 2020. It aims to raise awareness about the consequences of dangerous driving behavior.
“When the City launched the ‘Speeding Has A Name’ campaign, the intent of the campaign was to change the driving culture in our city,” said Councilor Peña. “This initiative was created in partnership with Erika Chavez’s family to remind every driver that speeding is not a victimless crime. It puts lives at risk and shatters families. The courage of the Chavez family, who chose to share Erika’s story, is at the heart of this campaign, and we are forever grateful for their partnership.”
The campaign uses Erika Chavez’s image in public service announcements across television, radio, billboards, buses, and social media platforms. The effort began with her family and received support from several city councilors as well as funding from all members of City Council.
“While the City has made progress, our work is far from over,” added Councilor Peña. “The Council will continue to work with the Albuquerque Police Department and our community partners to enforce speed limits and educate drivers about the dangers of reckless driving. Our goal is to ensure that no other family endures the pain of losing a loved one to this preventable tragedy. Today, we remember Erika Chavez and honor her legacy by recommitting ourselves to making our streets safer for everyone.”
City officials encourage residents to support ongoing efforts against speeding and drive responsibly.
